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Video Analytics

AXIS Demographic Identifier

Smart analytics for determining gender and age

    The AXIS Demographics Identifier application constantly detects & analyses the faces of location foot traffic, and accurately displays the gender of your customers and their approximate age range. Count customers at the door with AXIS People Counter & detect their age & gender with AXIS Demographics.

Demographics analysis

    Demographics analysis is an increasingly important issue for retailers. The information captured about store footfall and demographics can be used to optimize the merchandise and marketing strategy. Shop owners can compare demographics data against point of sale (POS) transactions to understand customer conversion, run reports over time, and trigger or change advertisements using digital signage based on age or gender.

Fully embedded

    AXIS Demographics Identifier offers a cost efficient, scalable, and easy-to-install tool for demographic analysis. It's a powerful stand-alone application embedded directly in standard IP cameras. The complete solution is easily installed in an existing local area network and configuration can be done at any physical location using a standard web based interface. The installation can be done by local staff with basic network experience.