Retail

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Loss Prevention

Loss prevention is a crucial aspect of any business. Our range of cameras can help protect your store from theft and other security breaches:

• Shop floor – view and record aisles and points of sale to identify suspicious behaviour before thefts occur.
• Entrances & exits – detect people moving in the wrong direction and automatically notify security staff.
• Staff areas – ensure only authorised people have access to your non-public areas.
• Cash rooms – automatically capture activities of people entering restricted areas.
• Storage and loading docks – verify that your products were delivered, and keep track of items in storage with documented, high-quality footage.

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Store Optimisation

In the constantly evolving world of retail, IP cameras and video analytics have emerged as powerful tools for enhancing store efficiency and operations. Retailers can leverage IP cameras for various applications, including people counting, which provides valuable insights into peak shopping times, helping retailers make informed decisions about staffing. Heatmapping is another useful way to gain insights into how customers interact with the store layout and what areas are most frequently visited. Analytics can also be used for queue management by alerting staff to long wait times at checkout lines and enabling prompt response to improve customer service.

Moreover, video analytics can unlock valuable data-driven insights that drive operational improvements. For example, Genetec offers robust video management software and analytics solutions that analyse customer behaviour, manage queues, and optimise store layouts. These insights allow retailers to enhance customer service, streamline operations, and ultimately increase profitability. By integrating cutting-edge IP cameras with sophisticated video analytics, retailers create a more efficient, secure, and customer-friendly shopping environment.

Our range of solutions includes:

• Queues & Checkouts – Detect the number of people in line and automatically assign more staff when needed, with in-store speakers or personal notifications sent to store staff.
• Display Areas for High-Value Goods – Spot customers when they linger in your most profitable areas and notify sales staff via audio alerts.
• Shop Floor – Track customers moving through your store, pinpoint the areas they linger in and optimise store layouts. Send out targeted audio messages or promotion announcements at the right time and to the right place.
• Entrances & Exits – By counting the number of people, you can efficiently identify your busiest times, allocate staff, and optimise your service levels.

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Get Better Customer Insights

Understanding customer behavior is crucial for retailers. Video analytics can provide valuable insights and data about customer actions. By combining camera data with existing metrics, retailers can gain a better understanding of their customers, leading to the creation of exceptional customer experiences. The following data points can be obtained through video analytics:

• People Counting: This video analytic tracks the number of individuals entering or leaving a specific area, providing an accurate headcount.
• Occupancy Management: By reacting to threshold alerts, retailers can better manage occupancy. Alerts can be sent via mobile devices, email, or as an event to action within the Security Desk using Genetec Occupancy Manager.
• Foot Traffic Analysis: Retailers can identify high-traffic areas in their store, which helps them direct store layouts and product placements accordingly.
• Dwell Time Metrics: By measuring how long customers linger in specific sections, stores can determine product interest levels and adjust displays for maximum appeal.
• Path Tracking: Understanding common customer paths helps optimize store layout and ensure smooth foot traffic.
• Demographic Data: Video analytics can identify age, gender, and even mood, allowing retailers to tailor marketing strategies to specific customer groups.

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Find Fraudulent Transactions Faster

Genetec Transaction Finder is a powerful tool that enables retailers to swiftly detect fraudulent transactions by seamlessly correlating point-of-sale (POS) data with video surveillance recordings.

The tool, an add-on module for Genetec Security Center, allows retailers to correlate transactional records with real-time or archived video, making it significantly easier to identify discrepancies or suspicious activities. By narrowing down the exact moments of specific transactions, Genetec Transaction Finder enables quick and targeted reviews, saving both time & resources.

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Retail Security Systems

Brick and mortar retailers face an challenging business environment with hyper competition from online retailers and a range of diverse challenges.

• Prevention of Theft, Shoplifting & Burglary – An Inner Range Integriti Access Control System ensures that only authorised staff are permitted in restricted areas such as stock rooms and administration spaces, while customers are free to browse the shop floor. Additionally, staff can only have access to restricted areas during their ordinary hours of work. Integriti Intrusion Detection system provides retail managers peace of mind that their retail locations are fully secured outside trading hours with high security, redundant back to base monitoring, plus integrated video and alarm information pushed to delegated staff’s mobile devices.
• Safety of Staff and Customers – Retail environments suffer challenges from violent and abusive customers, while high value retail outlets such as jewellery stores or designer clothes outlets suffer the very real risk of robbery by armed offenders. Integriti offers comprehensive fixed and mobile duress solutions, whereby management or security guards can be immediately notified when a dangerous situation occurs. Integriti also integrates with Real Time Location Systems (RTLS) which send duress and location information that can generate alarms to notify relevant stakeholders with locations displayed on Integriti’s floor plan (Schematic) application.
• Contractor Management & Guard Tours – Large shopping centres often require guards to patrol the facilities both during and after business hours. Integriti’s guard tour functionality ensures guards present credentials at assigned locations to ensure the patrols are being undertaken; additionally alarms can be raised if guards do not present within a given time period. Integriti has native functionality to handle the challenges of managing hundreds of contractors who require access to retail premises. In addition to its native functionality, Integriti also integrates with dedicated contractor management systems. These systems ensure contractors are provided temporary access credentials, and have complied with onsite health and safety protocols.
• Maximising the profitability of expensive retail spaces – Integriti systems seamlessly integrate with Video Management Systems and Video Analytics that can provide retail optimisation intelligence. Such analytics can include people & object counting, heat mapping to track where customers spend the most time, occupancy estimating and queue monitoring.

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Support Services

We also provide:

• Software licensing including Integriti Corporate, Business, Professional & Express editions, and Genetec & AXIS Camera Station licenses
• Apps including Integriti Mobile, AXIS Companion, Genetec Mobile and more.
• Onsite & Remote Technical Support
• Grade A1 Security & Video Monitoring

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